London Artist Natalie Shay Debuts Video Premiere of ‘THE EDGE’

North London indie-pop singer-songwriter Natalie Shay recently returned with a new single entitled “The Edge,” a track about the painful breakdown and complete blow up of her friendship with her best friend. Today, Shay shares its official music video.

Speaking on the new visual, Shay wrote: “The video was directed by Eleanor Grace Hann. It’s our first time working together on a music video. I had made the concept for the video myself. I wanted the video to be quite literal, ie. actually dancing on an edge of a cliff with a ‘friend’. It was mostly shot at Beachy Head (in the UK), in one day, (a very cold day). It shows the emotional tail end of a friendship breaking down and the comparison to how far it had fallen. My main reference and inspiration for this video was the movie ‘Thirteen,’ one of my favourite movies of all time since I was about 13 myself. It’s a movie about two troubled girls forming an inseparable bond and friendship only for it to go sour and destroy them both.”

“The Edge,” alongside its B-side “everything’s been happening,” tells the story of how, once you finally come out of something that had grown bad for you, you reflect and realise so many cracks showed long before you accepted that as the case. Shay reveals, “Despite missing her and the good parts of the friendship so much, I know in order to still respect myself, I have to honour the power of an apology, and in this case, the lack of one.”

Both tracks voice the understanding of the power that someone’s dream can hold over their well-being and happiness. Shay admits, “I am guilty of this myself, a lot of my mental health, personality and entire identity are completely wrapped up in my work.”

She continues, “This is the same for a lot of creatives and people with a dream or goal from a young age in general. On realising that these goals may not happen the way you’d always planned, or realising things are going to be much harder than you ever expected, this can cause trouble for some people who lack the courage. I think me and my friend are guilty of this, and subsequently this triggered the downfall.”

Staying true to her irresistible indie pop sound, “The Edge” shines with kaleidoscopic synths, a contagious beat and energetic melodies. Despite the song’s melancholy theme, sonically it’s the ultimate get up and dance track, allowing you to lose yourself in the music.

“The Edge” made its official on-air debut on BBC Radio 1’s Future Pop on Thursday, January 19. 

Natalie Shay Bio:

Natalie Shay is a critically acclaimed, multi-award winning musician known for her explosive live performances and vibrant, infectious anthems. The North London artist writes relatable lyrics touching on love, self-discovery and the everyday experiences of a twenty-something. At her core, she’s a remarkable storyteller, one that continues to break boundaries and trailblaze into her own realm of indie pop from the soul.

Having received praise from notable publications such as Billboard, Clash, NOTION, Wonderland Magazine, and The Line of Best Fit to name a few, Shay is on everyone’s radar. She has landed on Spotify’s New Music Friday playlist in 12 countries and has also worked on EDM tracks with the likes of Grum and Kryder, racking up over seven million streams to date. Selling out venues across London, Shay is one of the UK’s hottest emerging talents.

She headlines London’s prestigious Omeara on 3rd March 2023 and follows this with her first foray to the US and a showcase slot at Austin’s SXSW Festival.